Qued Partners with Hoekstra Transportation to Bring AI-Powered Smart Appointments to a Family-Built Midwest Food and Beverage Fleet
Asset-based truckload carrier Hoekstra Transportation has automated its portal and email scheduling, including a custom workflow built from scratch for a major food manufacturer, with Qued.
What Happens When In-House Scheduling Builds Hit the Long Tail

An in-house freight scheduling build stalls because the last 30% stops being portals at all. What’s left is one-off channels and shipper-specific rules, roughly a sprint apiece, arriving in an order nobody can forecast.